The Essence and Structure of the Concept “Professional Education of Students” Through Social Networks and Digital Media Platforms

The article is devoted to the disclosure of the concept of professional education in the era of digitalization, the importance of media platforms and social networks in preparing students for successful professional activity. Professional education is the basis of the educational process, which plays an important role in the development of society. It concerns not only students’ professional competencies, but also their personal qualities necessary for sustainable development in the conditions of modern economy and social environment. The concept of professional education concerns individuals and has significant implications both at the level of the country and in the global community. The main aspects of the social benefits of professional education are its contribution to the development of the economy, social stability, reduction of social constraints, the possibility for each person to achieve success in professional activities, the formation of civic responsibility and social solidarity. Thus, professional education contributes to the emergence of professionals who can adapt to the changing conditions of the labor market caused by new technologies, innovation and automation. Countries that pay attention to professional education have higher rates of competitiveness on the world stage and ensure stable economic development. Professional education helps to shape social norms and values and to adapt to the challenges of the digital age. Innovations contribute to cultural and economic growth, and professional education helps to develop these qualities in students. The article discusses the objectivity of lecturers’ and students’ interest in media platforms and social networks as new forms of professional education, training and expansion of educational space. The objective regularity and interest of researchers in studying this topic are highlighted.

Materials and methods of research. The basis of the study is formed by domestic and foreign, scientific and research, philosophical and pedagogical literature, normative-legal acts, laws and regulations of the Russian Federation in the field of education and upbringing of youth. In the study of sources and materials on this topic, the methods of theoretical analysis were used. The analysis of conceptual and theoretical apparatus, comparison, generalization, synthesis, sample surveys were carried out. The experience of work on professional education in the system of higher education was studied and generalized. A review of published research papers and articles on the topic of professional education using media platforms was made in order to analyze the existing approaches, identify the main trends and determine the prospects for further research.

Results. As a result of the study, the fundamental philosophical ideas of upbringing are considered. The aspect of formation of the concepts of “education” and “professional education” is studied; definitions of these terms and their interrelation in civil and moral formation of personality are given. The role of professional education in the training of students as future specialists is reflected. The role of social media in the context of the educational process is highlighted. The experience of social media researchers in professional education and educational process is studied and analyzed, and the rating of these concepts is compiled.

Conclusion. The conducted analysis and conclusions of the research in the field of professional education can be used in pedagogical and scientific activities on the problem under consideration. The general and distinctive features of the concepts of “education” and “professional education” are deduced. The relevance of professional education through digital platforms is shown. The research prospects on this topic and social usefulness of professional education through social networks and media platforms within the country and the entire world community are proved.

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