Developing Management Competencies of Students of Economic University Through the Integration of Artificial Intelligence and “Flipped Classroom” Technology

The aim of this study is to develop, test, and evaluate the effectiveness of a pedagogical model integrating artificial intelligence tools and “the flipped classroom” blended learning technology for developing key management competencies of students of an economic university.
Materials and methods. The study utilized a combination of methods: theoretical analysis, a pedagogical experiment, expert assessment, and statistical data processing. The experiment was conducted at the Minsk branch of the Plekhanov Russian University of Economics during the 2021-2025 academic years with students majoring in “Business Informatics”, “Management”, and “Economics”, divided into control and experimental groups.
Results. A comparison of the results of educational activities of students in the experimental and control groups demonstrates the high potential of a pedagogical model integrating artificial intelligence tools and “flipped classroom” technology for developing students’ management competencies, which in turn has a positive impact on their other educational and academic achievements.
Conclusion. The integration of artificial intelligence technologies and “the flipped classroom” model creates a powerful educational foundation for the targeted development of management competencies of economic university’s students. This approach transforms the educational process from passive information acquisition into an active, practical learning environment, closely aligned with the realities of digital business. The key success lies in the synergy: artificial intelligence takes over the routine personalization and training of basic knowledge, while students and faculty focus on developing the unique qualities needed by future economic leaders — competence, communication skills, critical thinking, creativity, emotional intelligence, leadership potential, and self-confidence. The conclusion confirms the high effectiveness of the proposed integration, which ensures personalization, interactivity, and a practice-oriented educational process. The model can be scaled to other areas of management training.

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