The development of entrepreneurial capacity and business activity of students of educational establishments using information and communication technologies

The article is devoted to problems of organizational and methodical process modeling of the entrepreneurial potential and business activity of students of educational institutions through the use of Smart-technologies. It is noted that the successful implementation of enterprise and business projects are the basis of economic development of society, with the main factor for the development of entrepreneurship in the country in the long term is to develop the entrepreneurial mindset of young people. Entrepreneurial younger generation reserve created for the period of study, will provide the subsequent decades of business operation, incomenot only to the owner, but also the composition of personnel of the company and, in general, the country. The specifics of perception of the new generation of knowledge, learning and the formation of professional skills is that their effectiveness depends, sometimes completely determined by the degree of use of information and communication technologies, not only in the preparation and implementation of knowledge by the learners, but also in the work themselves teachers. Therefore, an effective and modern instrument for achieving the development goals of the business potential and business students to provide such forms of work with students, which would stimulate their interest in entrepreneurship through the active use of information technologies. The organizational and methodological training model and a set of measures aimed at developing the entrepreneurial potential and business activity of the young generation. To a large extent the elements of our model successfully implemented in REU them. GV Plekhanov at the Faculty of “Marketing Business School and Entrepreneurship”, to carry out training business technologies in relevant areas of knowledge for the information society and the modern state of the economy – business intelligence, innovation and creative business, crisis and risk management, technological Strategic Management (MBA program and a mini-MBA, retraining and refresher courses, professional orientation of varying lengths; trainings and workshops). The main purpose – to form students practical skills and competence for business management in modern conditions. The goal of the entrepreneurial potential and business activity of youth should help to improve the system of vocational guidance work with students, the creation of a continuous training system, the integration of general and further education for the development of entrepreneurship and business activity in the educational institutions of higher and secondary levels of education. A number of recommendations on the organization of professional space ICT teacher and the use of various forms of work with students in order to effectively transfer knowledge, determine their entrepreneurial potential, and the development of entrepreneurial activity. Modern professional space ICT teacher, especially in applications such areas as business training, should be focused on mutual transfer of technologies in an integrated chain: education - science - practice.

youth entrepreneurship, entrepreneurial potential, business activity, educational technology, information and communication technologies

1. Ukaz Prezidenta Rossijskoj Federacii 7 maya 2012 goda № 596 “O dolgosrochnoj gosudarstvennoj ehkonomicheskoj politike”. [Electronic resource]. - Available at: https://rg.ru/2012/05/09/gospolitika-dok.html (in Russ.)

2. Gosudarstvennaya programma Rossijskoj Federacii “EHkonomicheskoe razvitie i innovacionnaya ehkonomika”, utverzhdennaya postanovleniem Pravitel’stva RF ot 15 aprelya 2014 g. N 316, s izmeneniyami ot 10 avgusta 2016 g. N 783. [Electronic resource]. – Available at: http://economy.gov.ru/minec/about/structure/depStrategy/doc20130408_01 (in Russ.)

3. Strategiya innovacionnogo razvitiya Rossijskoj Federacii na period do 2020 goda, utverzhdennaya rasporyazheniem Pravitel’stva Rossijskoj Federacii ot 8 dekabrya 2011 g. № 2227-r. [Electronic resource]. – Available at: https://rg.ru/2012/01/03/innov-razvitie-sitedok.html (in Russ.)

4. Strategiya razvitiya otrasli informacionnyh tekhnologij v Rossijskoj Federacii na 2014–2020 gody i na perspektivu do 2025 goda, utverzhdennaya rasporyazheniem Pravitel’stva Rossijskoj Federacii ot 1 noyabrya 2013 g. N 2036-r. [Electronic resource]. – Available at: http://government.ru/docs/8024/ (in Russ.)

5. Ob utverzhdenii Strategii razvitiya malogo i srednego predprinimatel’stva na period do 2030 goda. [Electronic resource]. – Available at: http://smb.gov.ru/mediacenter/bisnessnews/?action=show&id=17746 (in Russ.)

6. Doklad o merah po razvitiyu malogo i srednego predprinimatel’stva v Rossijskoj Federacii. Moskva, Kreml’, 2015. [Electronic resource]. – Available at: http://www.smeforum.ru/upload/iblock/f81/f810c5d73204a810a2889cfc43d6aae9.pdf (in Russ.)

7. G.L. Bagiev, A.N. Asaul. Organizaciya predprinimatel’skoj deyatel’nosti. Uchebnoe posobie/ Pod obshchej red. prof. G.L. Bagieva. – SPb.: Izd-vo SPbGUEHF, 2001. – 231 P. (in Russ.)

8. Melihov V.Yu. Predprinimatel’skij universitet: integraciya nauki i biznesa // Kreativnaya ehkonomika, № 4 (28), 2009, Pp. 42–45. (in Russ.)

9. Danchenok L.A., Nevostruev P. Yu. SMART-obuchenie: osnovnye principy organizacii uchebnogo processa // Otkrytoe obrazovanie, 2014, № 1, Pp. 70–74. (in Russ.)

10. Komleva N.V., Lebedev S.A. Razrabotka sistemy podgotovki i provedeniya kompleksa meropriyatij po razvitiyu tvorcheskih sposobnostej i profil’nomu obucheniyu v sfere IT dlya obrazovatel’nyh organizacij goroda Moskvy. Tezisy XVI mezhdunarodnoj nauchnoprakticheskoj konferencii “Novye informacionnye tekhnologii v obrazovanii”. (Primenenie tekhnologij “1S” v usloviyah modernizacii ehkonomiki i obrazovaniya) 02–03 fevralya 2016 goda. (in Russ.)

11. Mhitaryan S.V. Klientskaya analitika v sovremennom marketinge // Problema konvergencii matematicheskih i ehkonomicheskih znanij: cbornik nauchnyh statej uchastnikov ezhegodnoj Mezhdunarodnoj nauchnometodicheskoj konferencii «Garmonizaciya obrazovatel’noj i nauchnoj deyatel’nosti kak napravlenie strategicheskogo razvitiya vuzov» – M.: Finansovyj universitet pri Pravitel’stve RF, 2015 – Pp. 55–59. (in Russ.)

12. I.I. Skorobogatyh, Zh.B. Musatova. SMARTmarketing: tekhnologii, instrumenty, ocenka ehffektivnosti // Kazanskij ehkonomicheskij vestnik. – 2015. – №5 (19). – Pp. 92–96. (in Russ.)