COMPETITIVE STRATEGY IN THE FIELD OF EDUCATIONAL POTENTIAL

Abstract

In the course of market reforms in the Russian economy there has been a trend of weakening its educational potential. The problems of access to education and the possibility of payment have exacerbated. Delay in the development of innovative models and raw primitivization economy resulted in decrease of intelligence needs and the demand for qualified professionals. Further, there arose difficulties in connection with the transition to the so-called two-tier education system – «Bachelor – Master.»

On the basis of the circumstances mentioned in the article, the improvement of the Russian educational system in the direction of democratization and individualization of the learning process, referring to giving students a choice between different educational systems and modules, and various ways to improve students’ weight (the development of corporate education, the provision of learning opportunities created in the Russian branches of Western universities, the organization of NSO on market principles, the creation of youth discussion clubs, innovative student enterprises, competitions on market principles, the establishment of universities’ student avenues of glory, etc.).